Communications has always been the thread. From digital agencies in Lagos to PwC to the Gates Foundation — every role was a different context, but the work was always the same: helping organisations figure out what to say and making sure the right people heard it.
What became clear, across all of it, is that the strategy matters more than the execution. A brilliant campaign built on flawed assumptions doesn’t move anything. An honest understanding of what’s actually going on — that’s where the real work starts.
TAP Creative exists because that conviction needed a home. A company built around the question every engagement should start with: what’s actually true here?
B.A. Public Relations & Advertising, DePaul University, Chicago (Cum Laude) · Minor in UX Design
