TAP Creative Agency
You’re investing in communications. Your audience still isn’t responding.
The problem probably isn’t your content, your channels, or your team. It’s that nobody diagnosed what’s actually broken before the brief was written. Every month you keep executing on flawed strategy is a month your competitors’ message lands instead of yours.
Four situations. One diagnosis.
Most clients arrive in one of these four situations. By the time we finish the diagnosis, they’re usually in two or three.
We’ve seen your exact problem before.
The same communications failure shows up in every room: organisations spend money on communications that look professional but don’t actually change behaviour. Nobody diagnoses what’s broken before they start building. Our founder saw it at PwC, at Gates Foundation programmes, at digital agencies serving Nigeria’s biggest brands. Across six industries, the pattern never changed. TAP Creative Agency was built to break it.
$4M+
Portfolio where comms strategy changed policy outcomes
2,500+
People in the room. They listened because the strategy was right.
25%
Lead increase from fixing the strategy, not the tactics
6+
Sectors — the diagnosis is always the same problem
“The best strategy doesn’t just answer ‘what should we say?’ It answers ‘why should anyone care?’ — and builds everything from that truth.”
Lola Martins, Founder
Ready to find out what’s actually broken?
Every engagement starts with a Communications Audit — a two-week diagnostic. No pitch. Just an honest look at what your communications are doing and what they should be doing instead.