About TAP Creative
You’ve worked with agencies before. Nothing changed.
The strategy deck was beautiful. The rebrand looked great. Six months later, the same problems. TAP exists because we kept seeing the same failure — and we built a company to fix it.
The problem isn’t that agencies do bad work. Most agencies do beautiful work. The problem is that they start building before anyone diagnoses what’s actually broken.
You get a stunning brand identity — but your customers still can’t explain why they chose you. You get a content strategy — but it’s answering questions nobody’s asking. You get a campaign — but it can’t tell you what worked.
The pattern showed up everywhere — at creative agencies, at PwC, in corporate boardrooms, across a $4M Gates Foundation portfolio. The same gap, every time. Our founder built TAP Creative to do the part everyone skips: the diagnosis.
We lead with questions, not deliverables. We build strategy from evidence, not assumptions. And we measure success by what changes for you — not what we produce.
Two ways to work with us
TAP Creative Agency
Your communications aren’t landing
Brand strategy, communications strategy, content, and campaigns. Every engagement starts with a diagnosis — because the most expensive mistake in communications is solving the wrong problem beautifully.
TAP Creative Studio
Your story deserves better production
Brand films, documentaries, music videos, and original storytelling. Whether you’re a brand that needs a film or a story that needs to be told — you need production your audience will actually respect.
Founder & CEO
Lola Martins
“I kept seeing the same thing: organisations spending money on communications that look professional but don’t actually change anything. The problem was always the same — nobody diagnosed what was broken before they started building.”
Creative agencies, PwC, corporate communications, a $4M Gates Foundation portfolio. Every stop, the same gap between strategy and impact. TAP exists to close it.
Ready to TAP in?
Whether you need strategic communications or want to tell a story that matters — let’s talk.