Our Approach
Here’s what working with us actually looks like.
Not a proprietary framework with a clever acronym. Four phases designed around what you experience — from first conversation to measurable results.
“Most communications fail not because the execution is bad, but because the diagnosis was wrong. You can’t fix a positioning problem with better content.”
Lola Martins, Founder
Diagnosis
Where you are
You know something isn’t working, but everyone on your team has a different theory about what’s broken. You’re about to spend money fixing the wrong thing.
Where you’ll be
You’ll know exactly why your audience isn’t responding — and you’ll have the evidence to explain it to your team and your board. No more guessing.
How we get you there
We talk to your customers, audit your existing communications, map your competitive landscape, and interview your stakeholders. The goal isn’t a 50-page report — it’s a clear, focused articulation of what needs to change and why.
Strategy
Where you are
You have ideas but no framework to evaluate them. Every meeting surfaces a new tactic — a podcast, a rebrand, a PR push — and there’s no way to decide which ones matter.
Where you’ll be
You’ll have a strategy that tells you exactly who to talk to, what to say, and where to say it. Every recommendation traces back to the diagnosis. Nothing is there because it’s trendy.
How we get you there
We define your positioning, messaging architecture, channel strategy, and measurement framework. If we can’t explain why a choice matters for your specific context, it doesn’t make the strategy.
Execution
Where you are
You have a strategy deck that everyone loved in the presentation. But your team isn’t sure how to translate it into actual campaigns, content, and conversations.
Where you’ll be
The strategy is live. Content is going out. Campaigns are running. Stakeholders are being engaged. And you can see the data showing what’s working.
How we get you there
We either execute the work ourselves or build the systems and briefs your team needs to do it consistently. We measure as we go and adjust when the data tells us to — not when the budget runs out.
Reflection
Where you are
The engagement is wrapping up and you’re not sure what actually worked. You want to keep the momentum but don’t know what to double down on.
Where you’ll be
You know exactly what moved the needle, what didn’t, and what to do next. The next phase of work is sharper because this one was measured honestly.
How we get you there
We document learnings, report on performance against the metrics that matter, and identify the highest-value opportunities for what comes next. This isn’t a post-mortem — it’s how each round of strategy gets sharper.
What you can expect from us
Specificity is how you know we’re paying attention.
We’d rather say “this pitch lost me at slide 3 because the value prop is buried” than “this pitch could use some work.” You deserve feedback you can act on — not polite vagueness.
The deliverable is whatever solves the problem.
Sometimes that’s a full campaign. Sometimes it’s a one-page positioning statement. We don’t start with a deliverable and work backwards. We start with your problem and let the solution take whatever shape it needs.
You’ll always know where you stand.
If we’re not the right fit, we’ll tell you. If something isn’t working, we’ll tell you that too. Your trust is more valuable than any single engagement.
Ready to start with a real diagnosis?
Every engagement begins with a Communications Audit — a two-week diagnostic that tells you exactly what’s broken and what to fix first. No pitch. Just clarity.