Work

What changed for our clients.

Not what we delivered — what actually shifted. Active engagements across brand strategy, identity design, and strategic communications.

Current Engagements

What we’re working on right now

Brand Identity & Go-to-Market Strategy

Active

Mart Trading Company

The Challenge

A commodity trading company was launching a digital platform — the Black Market App — into a competitive West African market. They had a product but no brand, no positioning, and no strategy for getting their first users. Everything needed to be built from zero.

Our Approach

Built the complete brand identity from positioning through visual system. Designed and developed the website. Created the go-to-market strategy and customer acquisition framework for the app launch.

The Result

The brand exists. The website is live. The app is launching into the West African market with a clear acquisition strategy and a brand identity that scales with the product.

Strategic Communications

Active

Fiangr

The Challenge

A strong product with unclear market positioning. Fiangr’s quality was evident to anyone who tried it — but their communications weren’t translating that quality to people who hadn’t. The gap between what they built and how they talked about it was costing them customers.

Our Approach

Sharpened the positioning to match the product reality. Built a communications strategy focused on the channels their audience actually uses and the messages that address real purchase hesitations.

Thought Leadership Strategy

Active

Samson Adekoya

The Challenge

Deep professional expertise but zero structured public presence. Samson knew his field inside out — but when potential clients or partners searched for him, they found nothing. He was invisible in a space where visibility equals credibility.

Our Approach

Built a thought leadership framework: clear positioning, content pillars tied to his actual expertise, platform strategy, and an editorial rhythm a busy professional can actually sustain. No generic LinkedIn advice — a system designed for his specific situation.

The Result

A structured thought leadership platform is live. Content pillars are publishing. Visibility is building — not through volume, but through relevance.

Previously

Before TAP: the pattern that made this company necessary

Our founder spent a decade in different rooms learning the same lesson: the problem is almost never execution. It’s that nobody diagnosed what was broken before the brief was written.

What a $4M portfolio taught about communications

Dev-Afrique Development Advisors

Managing communications for Gates Foundation–funded programmes across health, agriculture, and women’s economic empowerment. The lesson: even well-funded programmes fail to communicate impact when nobody maps stakeholders before launching. A 2,500-delegate event succeeded because the communications strategy started six months before the invitations went out.

The difference between fixing tactics and fixing strategy

Still Earth Holdings

Built the marketing and communications function from scratch for a national real estate group. A 25% increase in leads and ₦50M growth in loan disbursements came not from better ads, but from fixing the underlying positioning so the right audience could find them.

Even the Big Four get stakeholder comms wrong

PricewaterhouseCoopers (PwC)

Campaign development and thought leadership for one of the world’s most recognised professional services firms. The insight: brand prestige doesn’t guarantee communications effectiveness. The same diagnostic failures happen at every level — they’re just more expensive at scale.

The brief is almost never the real problem

Anakle Limited

Digital strategy for Globacom, Access Bank, Sterling Bank, Olam, Johnnie Walker, Malta Guinness. Six industries, six audiences, same pattern. The client would brief one problem. The real problem was always one layer deeper.

More about Lola

Your brand could be next.

If something on this page sounds like your situation, let’s talk. Every engagement starts with a Communications Audit — two weeks to find out exactly what’s broken.

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