Technology Leader
A senior enterprise technology leader in regulated industries, given a positioning he can state in one sentence and the public materials to carry it.
Senior technology work in environments where failure carries consequences.
The client leads enterprise technology implementations in regulated industries, including a zero-downtime core banking migration and enterprise ERP deployments. Most of that record was built inside institutions that rarely publish their vendor relationships, so a buyer meeting him for the first time could see very little of it.
In enterprise technology procurement, buyers de-risk the decision by hiring the operator the market already recognises.
CIOs, CTOs and procurement leads search before they shortlist. TAP Creative Agency’s read on this category is that credibility has to sit where those buyers already look. The Agency treated the positioning, the public profile and the proof materials as one piece of work, built on the method the client already runs, so that every surface a buyer reaches first tells the same story.
A LinkedIn profile rebuilt to read at the level of his work.
The first surface a buyer checks is the profile, so the Agency rebuilt every part of it around the new positioning. A content architecture sits behind it, which gives him a planned way to keep publishing into the profile instead of leaving it static.
Proof case studies that travel with his proposals in the language procurement evaluates against.
A buyer who is convinced still has to defend the choice internally, so the Agency wrote proof case studies that make that case for him. One documents a zero-downtime core banking migration in the register procurement teams read in, which turns work only insiders had seen into a document a decision-maker can read and attach to a proposal.
Positioning statement
Proof case study
LinkedIn profile
Placed article
What a buyer now finds when they look him up.
He can state his positioning in one sentence and expand on it when asked. His LinkedIn profile has been rebuilt around that positioning, his proof case studies go out with his proposals, and the Agency placed articles he wrote in two business and technology publications.
What's now in his hands.
Repeatable, and explainable on demand in his own words
LinkedIn rebuilt around the positioning
Case studies that travel with his proposals
Two business and technology publications
Next case study
Mart Trading Company
A West African commodities exporter and its Black Market trading platform. Working from one audit-led strategy, TAP Creative Agency built the brand identity, the buyer-facing website, the pitch deck and the launch film as a single coherent whole.