YouTube series
Building TAP Creative.
TAP is being built on camera: the strategy calls, the tool choices, the deployments, recorded as they happen. New videos Wednesday and Saturday.
Subscribe on YouTubeResources
What we make
in public.
A tool that drafts a marketing strategy from a few facts about your business, the writing we publish when an idea is finally worth your time, and a channel that documents how TAP gets built from the inside.
The tool
Launching soonKairos.
The Greek word for the opportune moment. Tell it about your business and it builds the positioning, audience map, and channel plan you need to seize yours — in minutes.
Get early accessAlso from TAP & Lola
From the founder
Lola Martins, on Substack.
Longer, less often, in her own voice — building TAP, the creative industry, and the founder journey. Read it when a piece lands; subscribe if it’s your kind of thing.
Read on SubstackThe TAP blog
Longer pieces on brand, strategy, and the craft of communications.
Communications
6 min read
Why AI keeps almost writing in your voice — and what to build instead
Every AI tool promises to write like you. None of them do. The fix isn't a better prompt. It's an architecture — and here's the one I've been building for two years.
Read the essayThe thinking is the free part.
How we workWhen the thinking has to become a project, this is the door.
The tool, the videos, and the essays are free — send a one-line brief about what you're building and we'll come back with the right starting point.